The Truth Behind Drug Company Advertising (+ Solutions)

Check out this Lipitor ad…


The ad says, “Lipitor reduces the risk of heart attacks by 36%.” Here’s what I’m talking about again with a relative risk. When you look at the Lipitor ad and it says it reduces the risk by 36%, who wants to know how to do that? Would you like to reduce your heart attack risk by 36%? Heck, yeah! Count me in. You’ve got Dr. Robert Jarvik the inventor of the Jarvik Artificial Heart. He seems to know what he’s doing. He’s a smart guy. He made an artificial heart. Yeah, I’m in!

FOLLOW THE ASTERISKS! Always follow the asterisks.

“*That means in a large clinical study, 3% of patients taking a sugar pill or placebo had a heart attack compared to 2% of patients taking Lipitor.” 

This is a simple manipulation of math–a 1% difference between patients taking Lipitor and a sugar pill. That could have been random chance; by the way, 1%, 2%, 3% is a reasonable standard deviation in any sort of study. The difference between 2% and 3%, if you’re looking at it percentage-wise is a 36% difference the study shows. That’s how they get the number 36. The real math is that it is a 1% difference. If you’re looking at it from a perspective of a 1/3 difference between 1 and 2, and 2 and 3, there’s a 1/3 difference. 

I am not telling you to stop your statin, rather I would like to have the conversation of are our hearts getting healthier? Reports show US heart failure rates are on the rise. Medical advances have allowed fewer people to die due to heart failure but we are having more cases than ever. What can we do instead?:

1. CoQ10

CoQ10 is a powerful antioxidant in the body. It is a driving force behind the mitochondria (energy sources) in your muscles. Striping the body of CoQ10 stripes the body of a much needed antioxidant and damages the muscles on top of other areas of the body. The most important muscle in your body is your heart.  So if you’re stripping CoQ10 from the heart muscle you actually increase heart attack risk.

2. Omegas

Omega 3 fatty acids have established themselves as a strong natural solution for heart health. The Omega 3 forms of ALA, EPA, and DHA are the oils to focus on to minimize inflammation in the body as well as reducing triglyceride levels.

3. Plant Sterols

Plant Sterols are phytonutrients found in the oils of natural plants. These powerful, natural substances from pine trees in their non-GMO form actually block the absorption of ingested cholesterol in the small intestine.

4. Cut Sugar

Insulin resistance is driving up the amount of inflammation inside of your body and sugar/carbs are like gasoline for the inflammation fire. Too much SUGAR is causing damage inside the blood vesselsnot fat, not cholesterol.